
10 February 2022 - KraftPal Announces US$123.9 Million Equity Investment From Pasaca Capital
KraftPal announced a US$123.9 million equity investment from California-based Pasaca Capital in February 2022, marking a major institutional validation point in the company's international industrial technology journey.
A Major Institutional Milestone
On 10 February 2022, KraftPal Technologies announced a US$123.9 million equity investment from California-based private equity firm Pasaca Capital.
The Purpose of the Investment
The public announcement stated that the capital was intended to accelerate production of KraftPal's corrugated pallets and expand production capacity across Europe and North America. Pasaca Chairman Dr. Charles Huang described the investment in the context of transformative technologies capable of improving established industry norms.
From Founder-Led R&D to Institutional Capital
The investment represented a very different type of validation from an award. Institutional investors evaluate technology through the lens of market opportunity, scale, execution and potential financial value. The transaction therefore marked a major transition in KraftPal's development history.
Independent Reporting
Bloomberg Adria subsequently profiled Gregor Brajovic and the KraftPal journey, describing a decade of corrugated-pallet development and international expansion before the California investment. Bloomberg highlighted the company's operations across multiple markets, its R&D base in Slovenia, the X-Pallet breakthrough and automated production technology.
What This Says About the Founder Track Record
For the ZeeQuest founder story, the transaction is important because it demonstrates experience in taking a disruptive technology venture through multiple stages: early market testing, product redesign, intellectual property, R&D, licensing, manufacturing, international expansion and finally a nine-figure institutional equity investment.
The Lesson Is Bigger Than the Number
The headline investment amount is significant, but the more useful lesson is the path required to reach it. Large-scale capital generally arrives after years of building technology, evidence, teams, market access and a credible scaling model.
A Foundation for the Next Entrepreneurial Chapter
The KraftPal experience became part of the accumulated knowledge behind Gregor Brajovic's later work with ZeeQuest: how technologies are identified, developed, protected, commercialized, financed and expanded across markets.

